Privacy policy

At Brody Bay, we value your privacy and are committed to protecting your personal data. We believe that transparency is essential, which is why this Privacy Policy explains how we collect, use, store and protect your information when you visit our website or purchase our products.

This Privacy Policy applies to all visitors, customers and users of www.brodybay.com.

By using our website, placing an order or otherwise providing us with your personal information, you acknowledge that you have read and understood this Privacy Policy.

If you do not agree with this Privacy Policy, please discontinue use of our website.

1. Who We Are

This website is operated by:

Brody Bay
Zevenenderdrift 2E
1251 RC Laren
The Netherlands

Email: info@brodybay.com
Website: www.brodybay.com
Chamber of Commerce (KvK): 97451886
VAT Number: NL005271309B22

Throughout this Privacy Policy, the terms 'Brody Bay', 'we', 'our' and 'us' refer to Brody Bay.

2. Scope of this Privacy Policy

This Privacy Policy explains:

• what personal data we collect;
• how we collect it;
• why we collect it;
• how we use it;
• who we share it with;
• how long we keep it;
• your privacy rights;
• how we protect your information.

This Privacy Policy applies to information collected through our website, customer service communications, orders, newsletters and social media interactions where applicable.

3. Personal Data We Collect

Depending on how you interact with Brody Bay, we may collect:

Identity Information (name, title)
Contact Information (email, telephone, billing and shipping address)
Order Information (orders, returns, refunds)
Payment Information (processed securely through Shopify Payments)
Technical Information (IP address, browser, device, pages visited)
Marketing Information (newsletter preferences)
Social Media Information where voluntarily shared.

4. Information We Collect Automatically

Like most modern e-commerce websites, Brody Bay automatically collects certain information to improve website performance, personalise your shopping experience, detect fraud and analyse website traffic.

This may include cookies, device identifiers, browser information, IP address, pages viewed, links clicked, shopping behaviour and session duration.

5. Information You Provide Voluntarily

You may voluntarily provide personal information when you place an order, create an account, subscribe to emails, contact customer service, request a return, enter promotions, submit reviews or communicate with us.

Without certain information we may be unable to process your order or respond to your requests.

6. How We Collect Your Data

We collect personal data directly from you, automatically through cookies, analytics and Shopify functionality, and from trusted third parties such as payment providers, shipping carriers, fraud prevention providers and advertising partners.

7. Why We Use Your Personal Data

We use your personal data to process orders, provide customer service, improve our website, personalise your shopping experience and comply with legal obligations relating to taxation, accounting, consumer protection and fraud prevention.

8. Legal Basis for Processing Personal Data

As a company established in the Netherlands, Brody Bay processes personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable privacy legislation.

Depending on the purpose for which your information is processed, we rely on one or more of the following legal bases:

Performance of a Contract

We process your personal data when it is necessary to fulfil our contractual obligations, including:

processing your order;
confirming your purchase;
processing payments;
arranging shipment;
delivering your products;
processing returns and refunds;
providing customer support.

Without this information, we would be unable to fulfil your order.

Legal Obligations

Certain personal information must be processed to comply with legal obligations, including:

tax legislation;
accounting requirements;
fraud prevention;
consumer protection laws;
governmental requests where legally required.

Legitimate Interests

Brody Bay may process personal data where we have a legitimate business interest, provided that such interests do not override your fundamental rights.

Examples include:

improving our website;
analysing customer behaviour;
preventing fraud;
securing our website;
improving customer service;
maintaining business records.

Consent

Where required by law, we rely on your consent before:

sending marketing emails;
placing non-essential cookies;
using advertising technologies such as Meta Pixel;
processing certain analytics data.

You may withdraw your consent at any time without affecting the lawfulness of processing carried out before the withdrawal.

9. Shopify

Our online store is hosted by Shopify Inc.

Shopify provides the e-commerce platform that enables us to offer our products and services online.

When you browse our website or place an order, Shopify may process personal information including:

your name;
email address;
billing and shipping address;
payment information;
order history;
IP address;
browser information;
device information.

Shopify processes personal data in accordance with its own privacy practices and applicable data protection legislation.

For more information about Shopify's privacy practices, customers are encouraged to consult Shopify's Privacy Policy.

10. Payments

Payments made through Brody Bay are processed securely using Shopify Payments and authorised payment providers.

Depending on your selected payment method, payment providers may process information including:

payment amount;
billing information;
payment verification data;
fraud prevention information.

Brody Bay does not receive or store complete payment card information.

Payment providers are independently responsible for processing payment information in accordance with their own privacy policies.

11. Google Analytics

Brody Bay uses Google Analytics to better understand how visitors interact with our website.

Google Analytics helps us analyse:

website traffic;
visitor behaviour;
page performance;
shopping journeys;
overall website performance.

Information collected through Google Analytics may include:

IP address (where applicable and subject to configuration);
browser type;
operating system;
device information;
approximate location;
pages visited;
session duration;
referral sources.

Where required by law, Google Analytics is only activated after obtaining your consent.

12. Meta Pixel

Brody Bay may use Meta Pixel and related Meta technologies to improve advertising performance across Meta platforms, including Facebook and Instagram.

Meta Pixel may help us:

measure advertising effectiveness;
understand website conversions;
improve future advertising campaigns;
show relevant advertisements to interested visitors.

Information collected may include:

pages viewed;
products viewed;
shopping behaviour;
purchases;
browser information;
device identifiers.

Where legally required, Meta Pixel will only be activated after your consent has been obtained through our cookie banner.

13. Marketing Communications

Customers may choose to subscribe to Brody Bay newsletters, product launches, promotional campaigns and marketing communications.

Marketing emails may include:

new collections;
exclusive offers;
product recommendations;
brand updates;
event announcements.

Customers may unsubscribe at any time by clicking the unsubscribe link contained in every marketing email or by contacting us at info@brodybay.com.

We do not send marketing communications where prohibited by applicable law.

14. Cookies

Brody Bay uses cookies and similar technologies to ensure that our website functions properly and to improve your browsing experience.

Cookies may be used to:

remember your preferences;
keep items in your shopping cart;
improve website functionality;
analyse website performance;
personalise content;
measure advertising effectiveness.

Some cookies are essential for the operation of the website, while others require your consent before they are placed on your device.

Further information can be found in our Cookie Policy.

15. Sharing Your Personal Data

Brody Bay only shares personal information where necessary for legitimate business purposes or where required by law.

We may share your personal information with trusted third parties, including:

Shopify;
payment service providers;
shipping and logistics companies;
fraud prevention providers;
IT service providers;
cloud storage providers;
email marketing providers;
analytics providers;
advertising partners;
legal and accounting advisers where necessary.

We do not sell your personal data to third parties.

16. International Data Transfers

As Brody Bay sells products worldwide, some of our service providers may process personal data outside the European Economic Area (EEA).

Whenever personal data is transferred internationally, we take appropriate safeguards to protect your information in accordance with applicable data protection laws.

These safeguards may include:

Standard Contractual Clauses approved by the European Commission;
adequacy decisions;
contractual obligations requiring equivalent levels of protection;
other legally recognised transfer mechanisms.

We strive to ensure that your personal information remains protected regardless of where it is processed.

17. Data Retention

Brody Bay will only retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by applicable law.

Retention periods may vary depending on the type of information and the reason it was collected.

For example:

Order and invoice information may be retained for up to seven (7) years in accordance with Dutch tax and accounting legislation.
Customer service communications may be retained for as long as reasonably necessary to resolve enquiries or disputes.
Marketing information will be retained until you withdraw your consent or unsubscribe from our communications.
Website analytics data will be retained only for the period necessary to analyse website performance and improve our services.

Once personal data is no longer required, it will be securely deleted, anonymised or otherwise disposed of in accordance with applicable legal requirements.

18. Your Rights Under the GDPR

If you are located within the European Economic Area (EEA), the United Kingdom or another jurisdiction providing similar privacy rights, you may have the following rights regarding your personal data.

Right of Access

You have the right to request confirmation of whether we process your personal data and to obtain a copy of the personal information we hold about you.

Right to Rectification

You may request that inaccurate or incomplete personal information be corrected without undue delay.

Right to Erasure ("Right to be Forgotten")

In certain circumstances, you may request that we delete your personal data.

Please note that legal obligations may require us to retain certain records despite such a request.

Right to Restrict Processing

You may request that we temporarily restrict the processing of your personal data under certain circumstances.

Right to Data Portability

Where processing is based on consent or the performance of a contract, you may request that your personal data be provided in a structured, commonly used and machine-readable format.

Right to Object

You have the right to object to certain types of processing, including direct marketing and processing based on legitimate interests.

Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Right to Lodge a Complaint

If you believe your personal data has been processed unlawfully, you have the right to lodge a complaint with your local supervisory authority.

If you are located in the Netherlands, you may contact the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

We encourage you to contact Brody Bay first so that we have the opportunity to resolve your concerns.

19. Security of Your Personal Data

Protecting your personal information is important to us.

Brody Bay implements appropriate technical and organisational measures designed to protect your personal data against:

unauthorised access;
accidental loss;
unlawful destruction;
misuse;
alteration;
disclosure.

These measures may include secure hosting, encrypted connections (SSL), access controls and secure payment processing through trusted providers.

Although we take reasonable steps to protect your information, no method of internet transmission or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

20. Children's Privacy

Brody Bay does not knowingly collect personal information from children under the age of 16 without appropriate parental or legal guardian consent where required by law.

If we become aware that personal information has been collected from a child without the necessary consent, we will take reasonable steps to delete such information promptly.

Parents or guardians who believe that their child has provided personal information may contact us at info@brodybay.com.

21. Third-Party Websites

Our website may contain links to third-party websites, applications or services.

This Privacy Policy applies only to Brody Bay.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policies of any third-party websites you choose to visit.

22. Changes to This Privacy Policy

Brody Bay reserves the right to amend or update this Privacy Policy at any time to reflect changes in:

applicable legislation;
our business operations;
technology;
our services;
legal requirements.

Any changes will become effective once the updated Privacy Policy has been published on our website.

The "Last Updated" date at the top of this document will indicate when the latest changes were made.

We encourage customers to review this Privacy Policy periodically.

23. Contact Us

If you have any questions regarding this Privacy Policy or the way we process your personal data, please contact us using the details below.

Brody Bay

Zevenenderdrift 2E
1251 RC Laren
The Netherlands

Email: info@brodybay.com

Website: www.brodybay.com

Chamber of Commerce (KvK): 97451886

VAT Number: NL005271309B22

24. Supervisory Authority

If you are not satisfied with the way Brody Bay handles your personal data, you have the right to lodge a complaint with the competent supervisory authority.

For customers located in the Netherlands, the competent supervisory authority is:

Autoriteit Persoonsgegevens
P.O. Box 93374
2509 AJ The Hague
The Netherlands

Website: https://autoriteitpersoonsgegevens.nl

Customers residing in other countries may also contact the supervisory authority responsible for data protection in their country of residence.

25. Final Statement

At Brody Bay, protecting your privacy is an important part of the trust we build with our customers.

We are committed to handling your personal information responsibly, transparently and in accordance with applicable privacy laws. We continuously review our practices to ensure your data remains secure while providing you with the best possible shopping experience.

By using our website or purchasing our products, you acknowledge that you have read and understood this Privacy Policy.